OUR INSTRUCTORS HAVE BEEN EVERYWHERE – RETAIL TO WALL STREET

Our courses are taught by business architecture industry experts, William Ulrich and Whynde Kuehn, and joined by leading industry experts from business architecture and related fields.

Business Architecture Associates

FOUNDERS & LEAD INSTRUCTORS

WILLIAM ULRICH

WILLIAM ULRICH

Years of experience: 30+
Position: Principal Instructor

William is President of TSG, INC, is a strategic planning consultant, author, and mentor. He has written several books, published hundreds of articles and papers, and has worked with numerous large corporations and government agencies. William participates in various industry events and is a featured speaker at many of these events. Please visit TSG, INC., for all of William's service offerings.

WHYNDE KUEHN

WHYNDE KUEHN

Years of experience: 20+
Position: Principal Instructor

Whynde is the Founder of S2E Transformation Inc., a management consulting practice that accelerated successful business transformations. She is a long-time business architecture practitioner, Business Architecture Practice leader. She has also developed and taught comprehensive, large-scale business architecture training programs for clients and the public. Please visit S2E Transformation for all of Whynde's service offerings.

OUR MISSION

TO IMPROVE YOUR BUSINESS BY PROVIDING EFFECTIVE, BUSINESS-FOCUSED TRAINING IN ALL ASPECTS OF BUSINESS ARCHITECTURE. WE OFFER A COMPLETE SET OF COURSES TO ESTABLISH A STRONG FOUNDATION FOR BUSINESS ARCHITECTURE THAT WORKS.

We strive to help businesses and organizations build an advantage with business architecture.

We train your staff to improve sales, productivity, organization, company culture, and employee relations.

Business Architecture Associates

WHAT PEOPLE ARE SAYING

"Business Architecture Associates has the experience and know-how to deliver training that works."

TESTIMONIALS

WHAT ARE PARTICIPANTS SAYING ABOUT BUSINESS ARCHITECTURE ASSOCIATES TRAINING EVENTS?

From around the globe, business leaders, analysts, and professionals recognize business architecture training from Business Architecture Associates (BAA) as the premier educational source for building and honing business architecture skill sets from leading industry practitioners. Here's unsolicited feedback from recent attendees: